Mapping the Organizational Psyche

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Today's organizations face many challenges; change is occurring more rapidly than ever before, nations of the world continue to become more economically linked, and corporations are looking for partners, oftentimes in not so likely places. Traditional business strategies work, but to be truly effective a leader needs to understand the dynamics that take place beneath the surface, the things that are not so easily seen.

This book provides an exciting and innovative way to look at and better understand organizations. Based on the profound work of C.G. Jung, the authors present both theoretical and practical approaches for stakeholders to explore the organizational unconscious. Practical solutions are presented through the concepts of archetypes. What story is your company living? Is it the path that needs to be taken?

When underlying dynamics within organizations are more clearly understood, change is more effectively managed. A workbook section is included to allow readers to assess their own organizations.

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